--- title: Enlighten IC Appoints Commercial Director To Support Business Growth description: We are pleased to announce Victoria Hogg as Commercial Director to drive the next phase of the our growth | Enlighten IC is a growth marketing and sales agency focused on technology and legal marketing. Why not get in touch to find out more? Inbound Sales | Sales Strategy | Sales Training image: https://www.enlighten-ic.com/hubfs/Imported_Blog_Media/V-pic-247x300.png --- ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com) ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) ![](https://www.enlighten-ic.com/hubfs/Imported_Blog_Media/V-pic-247x300.png?noresize) # Enlighten IC Appoints Commercial Director To Support Business Growth By [John Hogg](https://www.enlighten-ic.com/blog/author/john-hogg) Share This [Facebook](https://twitter.com) [Twitter](https://linkedin.com) [Linkedin](https://facebook.com) ### Tags: [Sales Strategy](https://www.enlighten-ic.com/blog/topic/sales-strategy) [Sales Training](https://www.enlighten-ic.com/blog/topic/sales-training) Enlighten IC has today announced the appointment of a new commercial director. This new role will strengthen the Enlighten IC team and will support ambitious growth plans for the future. Victoria has over twenty years' experience in sales and training where she has been responsible for a diverse range of services, from the management and development of large scale, multi-site sales operations to the development and delivery of sales training programmes. Victoria has previously worked for companies such as People First, Pitman Training, Sx3, Parity and most recently the Dell Corporation. Within Dell, Victoria spent the last ten years working in a variety of senior sales management roles in both the UK and Ireland. This included a multitude of roles spanning the management of large sales teams and the setting up of new sales divisions. Victoria also managed the UK/Ireland Consumer Online business. In her most recent role, Victoria was responsible for the set up and launch of a new Employee Customer loyalty programme across 11 European countries. This included the management of these sales operations across Europe on a multi-site basis. ## **Experience** Victoria's extensive experience has included: - Managing a sales team of +120 across multiple sites and countries - Delivering and managing quarterly sales targets in excess of $100 million - Setting up new corporate sales divisions (recruitment/site set up/management) - Managing online sales functions for both the UK and Ireland - Negotiating retail sales contracts with large UK-wide retailers - Developing and launching new European sales programmes - Implementing new sales procedures and systems - Ongoing sales reporting - Coaching and mentoring sales managers and account managers - Developing and delivering bespoke sales training programmes In her new role for Enlighten IC, Victoria will be responsible for new business development along with leading our new Strategic Sales channel. This proposition will complement our existing marketing services and enable clients to benefit from specialist consultancy integrating both marketing and sales. If you would like to find out more about our new sales consultancy and training division, please [get in touch now](https://www.enlighten-ic.com/lp-schedule-a-call). [![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/da7e3f14-efd6-47ad-9cb6-bb9cd0583574.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/da7e3f14-efd6-47ad-9cb6-bb9cd0583574) ![John Hogg Enlighten IC](https://www.enlighten-ic.com/hubfs/Pics+Sigs/john-hogg-enlighten-ic.jpg) ## John Hogg John is managing director of Enlighten IC and has been involved in legal marketing and technology marketing for over 25 years. He is passionate about how an inbound approach to marketing can help firms to drive leads and grow their business. [Get In Touch](https://www.enlighten-ic.com/lp-schedule-a-call) [![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/cd22d206-f031-4a8d-9080-9aa81bed014b.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/cd22d206-f031-4a8d-9080-9aa81bed014b) [![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/4e663313-728a-4f6f-ba68-574ba060b41e.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/4e663313-728a-4f6f-ba68-574ba060b41e) ## For More Content Like This Sign Up To Our Newsletter ## Recent Blog Posts [View All](https://www.enlighten-ic.com/blog) ## [Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More →](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce) ## [The New HubSpot CMS Hub vs WordPress - What You Need To Know! Introduction If you have just signed off on a new website redesign for your business, congratulations. You are in for a whirlwind of activity and a good bit of hard work too! Read More →](https://www.enlighten-ic.com/blog/hubspot-cms-hub-vs-wordpress-what-need-know) ## [Emergency Notification Module NOW LIVE! It is a well used phrase to say that we live in unprecedented times. Even though this is true, however, who could have imagined that as the New Year rolled in with all the expectation and excitement a New Year and indeed a new decade can bring, that it would only be a matter of weeks before our lives would be changed in such an unimaginable way. Read More →](https://www.enlighten-ic.com/blog/emergency-notification-module-now-live) ### Enlighten IC Our sole purpose is simple: We design and implement marketing strategies to cut through the noise and help our legal and technology clients to grow. [Get In Touch](https://www.enlighten-ic.com/contact-us) ## What We Do ### Strategy - Strategic Planning - Consultancy ### Content Marketing - Blog Writing - White Papers & eBooks - Case Studies - Video & Photography ### CRM - Implementation - Customisation ### Website - Design & Development - Website Optimisation ### Traffic Generation - SEO - Social Media - Paid Advertising - Email Marketing ### HubSpot - Design & Development - HubSpot Implementation - Done For You Service ## Resources ### Tech Marketing - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) ### Legal Marketing - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Win Clients From Your Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Strategic Roadmap For Growth](https://www.enlighten-ic.com/lp-strategic-roadmap-for-growth) [Twitter](https://www.twitter.com/enlighten_news) [Linked In](https://www.linkedin.com/company/enlightenic) [Facebook](https://www.facebook.com/EnlightenIC/) Copyright 2020. 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