---
title: Enlighten IC Growth Marketing Blog | Inbound17
description: Inbound17 | A growth marketing agency focused on the legal and tech sectors with regular content on how marketing and business development can help your firm grow
---

### [Enlighten IC](https://www.enlighten-ic.com/)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

[Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call)

Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com)

### [Enlighten IC](https://www.enlighten-ic.com/)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

[Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

# Welcome To Our Marketing Blog For Growing Legal & Tech Firms

## [Our Reflections on Inbound17 On Sunday, 24th September, Victoria and I had the great privilege of travelling to Inbound17 in Boston to what I genuinely believe to be one of the best and most fulfilling conferences I have ever attended. Travelling as guests of the irrepressible Steve (@SVaughanInbound) from HubSpot we set off not really knowing what to expect. Yes, you hear all the hyperbole about events and conferences such as Inbound and quite often, when you turn up, it is a bit of a damp squib and you’ve wasted a lot of your time and money finding this out. If only they had put some of the time and effort they put into selling tickets into the actual content is a common complaint. Read More →](https://www.enlighten-ic.com/blog/reflections-on-inbound17-b2b-agency)

## [Our Reflections on Inbound17 On Sunday, 24th September, Victoria and I had the great privilege of travelling to Inbound17 in Boston to what I genuinely believe to be one of the best and most fulfilling conferences I have ever attended. Travelling as guests of the irrepressible Steve (@SVaughanInbound) from HubSpot we set off not really knowing what to expect. Yes, you hear all the hyperbole about events and conferences such as Inbound and quite often, when you turn up, it is a bit of a damp squib and you’ve wasted a lot of your time and money finding this out. If only they had put some of the time and effort they put into selling tickets into the actual content is a common complaint. Read More →](https://www.enlighten-ic.com/blog/reflections-on-inbound17-b2b-agency)

### Enlighten IC

Our sole purpose is simple: We design and implement marketing strategies to cut through the noise and help our legal and technology clients to grow.

[Get In Touch](https://www.enlighten-ic.com/contact-us)

## What We Do

### Strategy

- Strategic Planning
- Consultancy

### Content Marketing

- Blog Writing
- White Papers & eBooks
- Case Studies
- Video & Photography

### CRM

- Implementation
- Customisation

### Website

- Design & Development
- Website Optimisation

### Traffic Generation

- SEO
- Social Media
- Paid Advertising
- Email Marketing

### HubSpot

- Design & Development
- HubSpot Implementation
- Done For You Service

## Resources

### Tech Marketing

- [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
- [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)

### Legal Marketing

- [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
- [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
- [How To Win Clients From Your Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business)
- [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Strategic Roadmap For Growth](https://www.enlighten-ic.com/lp-strategic-roadmap-for-growth)

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