---
title: Enlighten IC Growth Marketing Blog | Search Engine Optimisation
description: Search Engine Optimisation | A growth marketing agency focused on the legal and tech sectors with regular content on how marketing and business development can help your firm grow
---

### [Enlighten IC](https://www.enlighten-ic.com/)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

[Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call)

Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com)

### [Enlighten IC](https://www.enlighten-ic.com/)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

[Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

# Welcome To Our Marketing Blog For Growing Legal & Tech Firms

## [Is SEO Still Relevant In A PPC World? It would be fair to say that the Search Engine Optimisation (SEO) world has had one hell of a ride despite its relatively short lifespan. Read More →](https://www.enlighten-ic.com/blog/is-seo-still-relevant-in-a-ppc-world)

## [Is SEO Still Relevant In A PPC World? It would be fair to say that the Search Engine Optimisation (SEO) world has had one hell of a ride despite its relatively short lifespan. Read More →](https://www.enlighten-ic.com/blog/is-seo-still-relevant-in-a-ppc-world)

## [Back To Basics For SEO Success! How SEO can get your website noticed Search Engine Optimisation,or SEO as it’s commonly known, is all about increasing your search engine rankings. If you've a well planned SEO campaign, your website will have a much better chance of getting on the first page of your chosen search engine, such as Google or Bing and this can have a dramatic effect on your sales. Read More →](https://www.enlighten-ic.com/blog/8-top-tips-seo-success)

### Enlighten IC

Our sole purpose is simple: We design and implement marketing strategies to cut through the noise and help our legal and technology clients to grow.

[Get In Touch](https://www.enlighten-ic.com/contact-us)

## What We Do

### Strategy

- Strategic Planning
- Consultancy

### Content Marketing

- Blog Writing
- White Papers & eBooks
- Case Studies
- Video & Photography

### CRM

- Implementation
- Customisation

### Website

- Design & Development
- Website Optimisation

### Traffic Generation

- SEO
- Social Media
- Paid Advertising
- Email Marketing

### HubSpot

- Design & Development
- HubSpot Implementation
- Done For You Service

## Resources

### Tech Marketing

- [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
- [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)

### Legal Marketing

- [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
- [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
- [How To Win Clients From Your Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business)
- [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Strategic Roadmap For Growth](https://www.enlighten-ic.com/lp-strategic-roadmap-for-growth)

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