--- title: Enlighten IC Growth Marketing Blog | Enlighten IC description: Enlighten IC | A growth marketing agency focused on the legal and tech sectors with regular content on how marketing and business development can help your firm grow --- ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com) ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) # Welcome To Our Marketing Blog For Growing Legal & Tech Firms ## [We Are 10! Happy Birthday To Enlighten On May 5th, 2009 I took a brave decision and set up Enlighten IC. Having spent 16 or so years in-house running marketing departments, teams and campaigns for banks, accountancy practices and law firms, I set up Enlighten IC in the offices of Tughans Solicitors where I had previously been the director of Business Development. Read More →](https://www.enlighten-ic.com/blog/enlighten-10-year-anniversary) ## [We Are 10! Happy Birthday To Enlighten On May 5th, 2009 I took a brave decision and set up Enlighten IC. Having spent 16 or so years in-house running marketing departments, teams and campaigns for banks, accountancy practices and law firms, I set up Enlighten IC in the offices of Tughans Solicitors where I had previously been the director of Business Development. Read More →](https://www.enlighten-ic.com/blog/enlighten-10-year-anniversary) ## [Join Us At “Digital DNA Tourism” with 50% OFF the Ticket Price Enlighten IC is delighted to announce our sponsorship of “Digital DNA Tourism” at the Titanic Exhibition Centre on 12 November. Read More →](https://www.enlighten-ic.com/blog/enlighten-ic-digitaldna-tourism) ## [Raising Your B2B Brand Awareness Welcome to our 3rd step to social media success - ‘Awareness’ You’ve read our previous blogs about listening and researching as the starting points on your quest to social media success, right? Read More →](https://www.enlighten-ic.com/blog/raising-your-b2b-brand-awareness) ## [Listen To What Your Customers Say On Social Media! Listening to your audience on social media can bring true B2B customer insight! Following last week’s blog on the 8 Steps For Social Media Success, in today’s blog we will take a virtual deep dive into the world of social media listening. Read More →](https://www.enlighten-ic.com/blog/social-media-monitoring-listening) ## [Are You Using Social Media To Research Your Market? Did you know you can actually research your audience on Social Media? In our latest instalment of ‘8 Steps To B2B Social Media Success’, we are focusing on ‘Research’. Read More →](https://www.enlighten-ic.com/blog/using-social-media-to-research) ## [8 Steps For B2B Social Media Success How your business can succeed on Social Media In the age of social media and all things digital, we continually hear buzz words such as content marketing and customer engagement, on the other side of the coin, we also hear about how companies that sell business to business have no use for social media. Read More →](https://www.enlighten-ic.com/blog/8-steps-for-b2b-social-media-success) ## [How Do You Go To Market? Have You Tried STP? Going to market can be as simple as S. T. P. A big issue for B2B marketing success is going after the right market. Too often we fall into the trap of following anecdotal evidence to chase down a market and then find out something isn't quite working and it wasn't right for us in the first place! Read More →](https://www.enlighten-ic.com/blog/segment-target-position) ## [Is Planning The Key To Your Social Media? How staying organised and strategic can help send the right message Social media is now a vital element of your marketing master plan. For excellent results it’s imperative that you are organised and strategic about the posts you publish in order to send the right message about your business to your audience. Read More →](https://www.enlighten-ic.com/blog/is-planning-the-key-to-your-social-media) ## [Christmas Advent Calendar Welcome to our Enlightened Advent Calendar In true Advent tradition we will be posting a daily advent Alphabet in the run up to Christmas. Make sure to check back each day for more... We hope you enjoy! Read More →](https://www.enlighten-ic.com/blog/christmas-advent-calendar) ## [Happy Halloween From Enlighten IC! Whatever you get up to over the weekend we hope you enjoy yourself and don’t forget to stay safe if you’ve got a fireworks display to go to! Read More →](https://www.enlighten-ic.com/blog/happy-halloween-from-enlighten-ic) ### Enlighten IC Our sole purpose is simple: We design and implement marketing strategies to cut through the noise and help our legal and technology clients to grow. [Get In Touch](https://www.enlighten-ic.com/contact-us) ## What We Do ### Strategy - Strategic Planning - Consultancy ### Content Marketing - Blog Writing - White Papers & eBooks - Case Studies - Video & Photography ### CRM - Implementation - Customisation ### Website - Design & Development - Website Optimisation ### Traffic Generation - SEO - Social Media - Paid Advertising - Email Marketing ### HubSpot - Design & Development - HubSpot Implementation - Done For You Service ## Resources ### Tech Marketing - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) ### Legal Marketing - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Win Clients From Your Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Strategic Roadmap For Growth](https://www.enlighten-ic.com/lp-strategic-roadmap-for-growth) [Twitter](https://www.twitter.com/enlighten_news) [Linked In](https://www.linkedin.com/company/enlightenic) [Facebook](https://www.facebook.com/EnlightenIC/) Copyright 2020. 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