On May 5th, 2009 I took a brave decision and set up Enlighten IC. Having spent 16 or so years in-house running marketing departments, teams and campaigns for banks, accountancy practices and law firms, I set up Enlighten IC in the offices of Tughans Solicitors where I had previously been the director of Business Development.
Read More →Enlighten IC is delighted to announce our sponsorship of “Digital DNA Tourism” at the Titanic Exhibition Centre on 12 November.
Read More →Welcome to our 3rd step to social media success - ‘Awareness’ You’ve read our previous blogs about listening and researching as the starting points on your quest to social media success, right?
Read More →Listening to your audience on social media can bring true B2B customer insight! Following last week’s blog on the 8 Steps For Social Media Success, in today’s blog we will take a virtual deep dive into the world of social media listening.
Read More →Did you know you can actually research your audience on Social Media? In our latest instalment of ‘8 Steps To B2B Social Media Success’, we are focusing on ‘Research’.
Read More →How your business can succeed on Social Media In the age of social media and all things digital, we continually hear buzz words such as content marketing and customer engagement, on the other side of the coin, we also hear about how companies that sell business to business have no use for social media.
Read More →Going to market can be as simple as S. T. P. A big issue for B2B marketing success is going after the right market. Too often we fall into the trap of following anecdotal evidence to chase down a market and then find out something isn't quite working and it wasn't right for us in the first place!
Read More →How staying organised and strategic can help send the right message Social media is now a vital element of your marketing master plan. For excellent results it’s imperative that you are organised and strategic about the posts you publish in order to send the right message about your business to your audience.
Read More →Welcome to our Enlightened Advent Calendar In true Advent tradition we will be posting a daily advent Alphabet in the run up to Christmas. Make sure to check back each day for more... We hope you enjoy!
Read More →Whatever you get up to over the weekend we hope you enjoy yourself and don’t forget to stay safe if you’ve got a fireworks display to go to!
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