--- title: Inbound Lead Generation | Enlighten IC description: Inbound lead generation is a crucial aspect of online marketing. Get it wrong and you will have no enquiries to convert into clients, get it right and you will have a regular pipeline of leads helping your business to grow. Find out more about how we generate leads for our legal and tech clients... image: https://www.enlighten-ic.com/hubfs/Social%20Media%20Images%20%28New%29/Services/Inbound%20Lead%20Generation/eic-lead-generation.jpg --- ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com) ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) # Inbound Lead Generation Accelerate Your Growth With Inbound Lead Generation ![](https://www.enlighten-ic.com/hubfs/Design%20Assets/service-header.svg) ## What is Inbound Lead Generation? The key to Inbound Lead Generation is realising your B2B website can become a source of quality leads and ultimately deliver new clients and help your business to grow. Build a website to generate leads and grow your business! ### Create the building blocks for a successful lead generation strategy Lock your **Strategy** down, design a **Website** to attract your target audience and create relevant and useful **Content** which addresses their pains and challenges. With the build phase complete you have made the first step on your way to generating leads from your website. - Strategy - Website - Content ## Driving Traffic To Your Website Don't just built it. Make sure you drive enough quality traffic to your website so that you have enough visitors to convert into leads. [Check out our section on Driving Traffic To Your Website to find out more](https://www.enlighten-ic.com/services/traffic-generation) ## Optimise For Lead Generation & Start Generating Leads From The Visitors Who Arrive On Your Website. What Conversion Path do your website visitors follow as they consume your content and progress through the stages of the Buyers’ Journey? How do you engage with them when they are ready to find out more? **At Enlighten IC we use a number of different initiatives to optimise websites for lead generation.** ### Calls To Action If your visitors read a blog post, so what? Have you a range of **Call to Actions (CTAs)** throughout your website? Do you have **CTAs** at the end of blog posts, in the side bar or in the footer to entice visitors with more quality content on the same topic? Think of **CTAs** as mini-advertisements sprinkled across your website offering an ebook, a whitepaper or even just to get in touch with you for a free consultation or appointment. [Get In Touch](https://www.enlighten-ic.com/contact-us) ![](https://www.enlighten-ic.com/hubfs/Design%20Assets/cta-image.png) ### Landing Pages / Forms A range of Landing Pages on your website will allow visitors to 'land' (having clicked a Call to Action) and engage with you to receive further information or get in touch with you. Provide a clear indication of what you are offering and allow your visitors the opportunity to key in their details to receive it or set up an appointment for further information. [Get In Touch](https://www.enlighten-ic.com/contact-us) ![](https://www.enlighten-ic.com/hubfs/Design%20Assets/lp-image.png) ### Interactive Tools It's not all about the ebooks and whitepapers anymore as interactive tools are now another way to convert some of your website visitors into leads. Have you considered adding quizzes, polls or interactive calculators to your website to engage and interact with your audience? [Get In Touch](https://www.enlighten-ic.com/contact-us) ![](https://www.enlighten-ic.com/hubfs/Design%20Assets/poll-image.png) ### Conversational Marketing The more opportunities you can give your website visitors to interact with you the better the chances of them engaging and converting into clients when they are ready. An online chat on your website can be a great way for potential customers to find out more about your services before they become a customer or client. Taking this a step further with a Chatbot and you will really start to impress visitors to your website with such an innovative approach. [Get In Touch](https://www.enlighten-ic.com/contact-us) ![](https://www.enlighten-ic.com/hubfs/Design%20Assets/chat-image.png) ### CRM An often forgotten aspect of generating leads online is working out what you’re going to do when you get them and how you’re going to manage all those leads throughout each stage of your pipeline. We can offer a simple and easy to use CRM solution which can be customised to track and report on your pipeline for each prospect as they progress through to becoming a client of your firm. [Get In Touch](https://www.enlighten-ic.com/contact-us) ![](https://www.enlighten-ic.com/hubfs/Design%20Assets/crm-image.png) ## Why Us? At Enlighten IC we operate a results-orientated culture and are always switched on to continual improvement. We don’t just build a website, integrate a funnel and then leave it. We will continue to work with you and your team to optimise your website and your campaigns to ensure everything is fully optimised and delivering the best possible outcomes. [Get In Touch](https://www.enlighten-ic.com/contact-us) ## Sales Conversion With your website driving traffic and quality leads coming through your funnel, check out our Sales Enablement services to find out how we go about improving the conversion rate from leads to clients. [Find Out More](https://www.enlighten-ic.com/contact-us) ## Free Consultation Schedule a free consultation to discuss how Inbound Lead Generation can grow your business [Get In Touch](https://www.enlighten-ic.com/lp-schedule-a-call) ## Check Out Some Of Our Recent Content ### [eZo HubSpot eCommerce Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce) ## [Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce) ## [The New HubSpot CMS Hub vs WordPress - What You Need To Know! Introduction If you have just signed off on a new website redesign for your business, congratulations. You are in for a whirlwind of activity and a good bit of hard work too! Read More](https://www.enlighten-ic.com/blog/hubspot-cms-hub-vs-wordpress-what-need-know) ## [Emergency Notification Module NOW LIVE! It is a well used phrase to say that we live in unprecedented times. Even though this is true, however, who could have imagined that as the New Year rolled in with all the expectation and excitement a New Year and indeed a new decade can bring, that it would only be a matter of weeks before our lives would be changed in such an unimaginable way. Read More](https://www.enlighten-ic.com/blog/emergency-notification-module-now-live) ## [How To Write The Perfect Company Profile \[w/ Free Template\] Writing a company profile can be a challenging task no matter how you look at it. On one hand you could just bang one out in 15 or 20 minutes, whereas on the other, you could take several hours crafting a company profile which resonates with your target audience and helps to build trust and confidence for a potential future purchase. Read More](https://www.enlighten-ic.com/blog/how-write-perfect-company-profile-free-template) [See All](https://www.enlighten-ic.com/blog) ## Insight ### Sign up to our newsletter ‘Insight’ for the latest Marketing Insights Straight To Your Inbox ## Enlighten IC We’re a growth agency dedicated to legal marketing and technology marketing. With a strategic approach, an optimised website and innovative inbound marketing & inbound sales techniques we help our clients grow. ### What We Do Strategy Brand Inbound Marketing Website Design Inbound Sales Graphic Design Corporate Video Interactive Calculators ### Legal Marketing [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) [Win New Clients From Your Law Firm Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business) [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) [Legal Marketing Resources](https://www.enlighten-ic.com/legal-marketing-resources) ### Tech Marketing [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) ### © 2026 Enlighten IC | [Terms & Conditions](https://www.enlighten-ic.com/terms-and-conditions) | [Privacy Policy](https://www.enlighten-ic.com/privacy-policy/) Phone Us 028 9042 4804 [Facebook](https://www.facebook.com/EnlightenIC/) [Twitter](https://www.twitter.com/enlighten_news) [LinkedIn](https://www.linkedin.com/company/enlightenic)