You've spent all that time researching and understanding your buyer personas, you've written great content which resonates with their pains and challenges and everything is beautifully presented on your new website - but who is going to see it?
Driving traffic is a fundamental aspect of generating leads and winning customers online ...and the mathematics is quite simple:
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Get In TouchSEO is a complex, ever-changing area which takes time to get results, however, don't fall for quick SEO fixes or purchase cheap backlinks to your website in the hope that this will somehow trick search engines into higher rankings.
SEO can be very effective if done correctly so get in touch to find out how we go about optimising our clients' websites for search engines.
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Email is often seen as the poor relation of the digital marketing world, however, it is clear that if email is approached correctly and you have a good quality list, it is still a great way to drive traffic to your website.
Your email list should already be 'warm' to who your company is (we don't advocate buying lists!) and therefore be open to receiving your content. Work with us and let us build and manage a quality list of prospects and nurture the leads generated through our Inbound Lead Generation techniques.
The fastest way to drive traffic to your website is to pay for it. There are several ways to do this but amongst the main ones are "Paid Search" such as Google Adwords and "Paid Social" such as Facebook Advertising and LinkedIn Advertising.
We will work with you and your team to develop a compelling offer to attract your audience. For "cold" audiences we would normally advocate advertising a content offer, interactive tool or even a blog post rather than going straight for the sale and only promoting your services.
Don't forget to include links to your website on all your offline promotional materials. Think about email signatures, posters or the bottom of presentation slides in addition to the standard areas such as letterheads, compliment slips and business cards. The more you can engage with the people you meet offline and bring them online to your website the more chances you will have of them understanding how you can solve their challenges and convert them into leads.
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Social Media
Social Media can be a great way to get a handle on what is happening in your market. It can also be a great source of relevant traffic for your website as people see and respond to your social media posts.
Build up your audience on social media so that more and more people have the opportunity to see your content but make sure it isn't just one way. Comment on other people's posts and share their posts with your audience. The more you enage with others and find your own voice on social media the more of an influencer you will become and the larger the following you will have.
As we work on your Content Strategy we will also prepare monthly social media plans to announce your blogs, offers, white papers and ebooks to bring interested visitors to your website.
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