Not all website visitors are equal and may be at different points on their journey. We call this the Buyers’ Journey with some visitors having just started out and not really understanding the extent of the issue. Others may have moved on and are now out looking for a solution. The last step in the Buyers’ Journey is the decision stage when the prospect is about to make a decision and are therefore looking for information to help them with this decision making process.
Depending on where your prospect sits on the Buyers' Journey will determine the type of information they want to consume. Make sure you have a selection of content which addresses each of the stages in the Buyers’ Journey.