--- title: Strategy Development | Enlighten IC description: Strategy is often overlooked and marketing campaigns launched without taking time to understand the market properly. Read on to find out how we don't start any engagement without understanding the strategy first and everyone is agreed on what it is we are trying to achieve image: https://www.enlighten-ic.com/hubfs/Social%20Media%20Images%20%28New%29/Services/Growth%20Strategy%20+%20Planning/eic-strategy-planning.jpg --- ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com) ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) # Strategy Development"Tactics before Strategy is the noise before defeat"Sun Tzu ![](https://www.enlighten-ic.com/hubfs/Design%20Assets/strategy-header.svg) ## Why Is Strategy Important? A major factor in the success of any marketing, whether it is online or not, is having a proper plan locked down from the beginning. The sooner this is done the sooner you will see results. ### Resist the temptation to run headlong into getting something done or spend months crafting a beautiful strategy (which is never read and ends up at the bottom of someone's drawer!). We have worked with numerous organisations on their strategic development and have developed our very own approach to dip in and understand the salient points a company needs to consider as it develops a winning marketing strategy. We call this our '**Strategic Insight**' programme and includes our 3 step model to very quickly get a handle on what makes your firm tick. ### Engage Depending on how your firm is structured and what works best for your people, we will conduct a series of workshops, group sessions and/or one-on-one interviews to really get to the heart of your business. ### Analyse With a wealth of information at our fingertips we will begin to analyse what the data is telling us. What exactly does your firm stand for and where does it need to focus in order to achieve its growth objectives? ### Present The final Strategic Insight report will be presented to your team for review. This report will be an easily accessible Powerpoint style report and not a thousand page document which no-one will read. The Strategic Insight report can also serve as an important piece of internal communication. Staff will be delighted they were asked for their ideas about the future direction of the business. Take the time to outline the vision for the future and they will buy-in even more. With everyone onboard and on the same page this will be a great place to be for the next phase of your organisation's growth. Key Deliverables - Situation Analysis - Vision Statement - Mission Statement - Values - Target Audience - Positioning Statement - USP - Core Messages - SWOT - Action Plan ## Why Us We have prepared numerous Strategic Insight reports across a wide range of sectors and many different sizes of organisation. We know the questions to ask and how to ask them in order to get the right answers. All we ask is that your team turns up with an open mind and willing to give us honest answers and we will do the rest! [Get in touch to discuss how a strategic approach to your marketing can help your organisation achieve its goals.](https://www.enlighten-ic.com/contact-us) ## Check Out Some Of Our Recent Content ### [eZo HubSpot eCommerce Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce) ## [Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce) ## [The New HubSpot CMS Hub vs WordPress - What You Need To Know! Introduction If you have just signed off on a new website redesign for your business, congratulations. You are in for a whirlwind of activity and a good bit of hard work too! Read More](https://www.enlighten-ic.com/blog/hubspot-cms-hub-vs-wordpress-what-need-know) ## [Emergency Notification Module NOW LIVE! It is a well used phrase to say that we live in unprecedented times. Even though this is true, however, who could have imagined that as the New Year rolled in with all the expectation and excitement a New Year and indeed a new decade can bring, that it would only be a matter of weeks before our lives would be changed in such an unimaginable way. Read More](https://www.enlighten-ic.com/blog/emergency-notification-module-now-live) ## [How To Write The Perfect Company Profile \[w/ Free Template\] Writing a company profile can be a challenging task no matter how you look at it. On one hand you could just bang one out in 15 or 20 minutes, whereas on the other, you could take several hours crafting a company profile which resonates with your target audience and helps to build trust and confidence for a potential future purchase. Read More](https://www.enlighten-ic.com/blog/how-write-perfect-company-profile-free-template) [See All](https://www.enlighten-ic.com/blog) ## Insight ### Sign up to our newsletter ‘Insight’ for the latest Marketing Insights Straight To Your Inbox ## Enlighten IC We’re a growth agency dedicated to legal marketing and technology marketing. With a strategic approach, an optimised website and innovative inbound marketing & inbound sales techniques we help our clients grow. ### What We Do Strategy Brand Inbound Marketing Website Design Inbound Sales Graphic Design Corporate Video Interactive Calculators ### Legal Marketing [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) [Win New Clients From Your Law Firm Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business) [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) [Legal Marketing Resources](https://www.enlighten-ic.com/legal-marketing-resources) ### Tech Marketing [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) ### © 2026 Enlighten IC | [Terms & Conditions](https://www.enlighten-ic.com/terms-and-conditions) | [Privacy Policy](https://www.enlighten-ic.com/privacy-policy/) Phone Us 028 9042 4804 [Facebook](https://www.facebook.com/EnlightenIC/) [Twitter](https://www.twitter.com/enlighten_news) [LinkedIn](https://www.linkedin.com/company/enlightenic)