Why Is Strategy Important?
A major factor in the success of any marketing, whether it is online or not, is having a proper plan locked down from the beginning.
The sooner this is done the sooner you will see results.
Strategy Development"Tactics before Strategy is the noise before defeat"Sun Tzu
Resist the temptation to run headlong into getting something done or spend months crafting a beautiful strategy (which is never read and ends up at the bottom of someone's drawer!).
We have worked with numerous organisations on their strategic development and have developed our very own approach to dip in and understand the salient points a company needs to consider as it develops a winning marketing strategy.
We call this our 'Strategic Insight' programme and includes our 3 step model to very quickly get a handle on what makes your firm tick.
Engage
Depending on how your firm is structured and what works best for your people, we will conduct a series of workshops, group sessions and/or one-on-one interviews to really get to the heart of your business.
Analyse
With a wealth of information at our fingertips we will begin to analyse what the data is telling us. What exactly does your firm stand for and where does it need to focus in order to achieve its growth objectives?
Present
The final Strategic Insight report will be presented to your team for review. This report will be an easily accessible Powerpoint style report and not a thousand page document which no-one will read.
The Strategic Insight report can also serve as an important piece of internal communication. Staff will be delighted they were asked for their ideas about the future direction of the business. Take the time to outline the vision for the future and they will buy-in even more.
With everyone onboard and on the same page this will be a great place to be for the next phase of your organisation's growth.
Key Deliverables
-
Situation Analysis
-
Vision Statement
-
Mission Statement
-
Values
-
Target Audience
-
Positioning Statement
-
USP
-
Core Messages
-
SWOT
-
Action Plan
Why Us
We have prepared numerous Strategic Insight reports across a wide range of sectors and many different sizes of organisation.
We know the questions to ask and how to ask them in order to get the right answers. All we ask is that your team turns up with an open mind and willing to give us honest answers and we will do the rest!