Enlighten IC Appoints Commercial Director To Support Business Growth
Enlighten IC has today announced the appointment of a new commercial director.
Read More →Enlighten IC has today announced the appointment of a new commercial director.
Read More →Is Marketing A Big Waste of Time? A long, long time ago in a field far away (well, the University of Ulster at Coleraine to be honest), there was a young man sitting with his friends in the university coffee bar. After the usual Times crossword, coffee from a polystyrene cup and the obligatory Toffee Crisp, he announced to his friends that he would never work in Marketing.
Read More →What do you actually want to achieve from your digital marketing? Last month we wrote aboutdigital marketingand what it is. This month we want todelve a bit deeper into the importance of defining clear aims and objectives before you embark on your digital marketing journey.
Read More →Does Facebook actually work for B2B? If you own a B2B company you may well be scratching your head and wondering how you can, or indeed, if should you use Facebook for marketing your business. Perhaps you have set up a page and can't understand why nothing is happening on it, or perhaps you are reluctant to even start in case it goes wrong? This article will take a quick look at how Facebook can really work in the B2B space and provide a few tips on how Facebook can also become an integral part of your marketing strategy.
Read More →Is there still a place for public relations in today's digital world? With all the hype about digital marketing there has been a big push for companies to develop their inbound marketing strategies.
Read More →Law Firm Websites - The Do's And Don't's Your website probably sits at the heart of your online business strategy (if you have one) and if set up correctly should be one of your company's key tools for marketing your business and driving leads towards your sales team.
Read More →How you can achieve awesome customer service using social media Welcome to our Customer Service Excellence post in our series of 8 steps to B2B social media success! We hope you’ve found it useful. In this blog we’re going to look at how you can leverage social media as an effective customer service and support tool.
Read More →See how Digital Marketing could change your business With the advent of the internet, the customer journey has changed dramatically. At the click of a button we all now have 24/7 access to our favourite things; shops, entertainment shows, games, newspapers, movies and music and better still we can now access them through our laptops, mobile phones and tablets. Shops never close when you visit them on the web!
Read More →Hello and welcome back to our latest stage in the 8 Steps to B2B Social Media Success - collaboration. In this blog we’ll dip into what collaboration is and how it can work for you and your business when you’re implementing your next social media campaign.
Read More →Customer Service Online: How you can get it right In case you haven't noticed, customer service online is more important now than ever it was before. Your customers obviously aren’t able to see you so your tone of voice, demeanour and attitude needs to be fine tuned so you project the right image for your company online. You might even need to alter your tone depending on what platform you are using. For example, customer service on Facebook may be a little less formal than if you received a formal customer complaint submitted via your website. The way in which you respond to your customers online can provide prospective customers with a real insight into the type of business you are. How you handle it could make or break your reputation!
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