--- title: Enlighten IC | Our Approach description: At Enlighten IC we take a strategic approach to understand your law firm or technology business so that we can deliver the results you need for growth. Get in touch to find out how we increase traffic, leads and clients and help your firm to grow | legal marketing image: https://www.enlighten-ic.com/hubfs/Social%20Media%20Images%20%28New%29/Website%20Pages/eic-our-approach.jpg --- ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com) ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) ## Our Approach If you are considering working with an agency such as Enlighten IC, you are bound to have a number of burning questions. If so, feel free to get in touch for a free [marketing assessment](https://www.enlighten-ic.com/lp-schedule-a-call) or even just an initial check to decide if the ‘fit’ is there. ## Strategy Our approach is to get to know you and your firm as quickly as possible and also try to understand more about your audience, their interests and motives as well. ![](https://www.enlighten-ic.com/hubfs/Enlighten%20Website/strategy-white.gif) ## Results We’re an agency who want results. Whether it is developing high quality work on time and within budget or delivering enough leads to help your business to grow, we’re committed and care about getting the right results for your firm. ![](https://www.enlighten-ic.com/hubfs/Enlighten%20Website/results.gif) ## Team Players We’re not into ‘them’ and ‘us’. As we’ve already said, we’re here for results and realise the best way to achieve this is to come around to your side of the table ![](https://www.enlighten-ic.com/hubfs/Enlighten%20Website/team.gif) ## How Will We Help You To Grow? When you are trying to increase revenue contribution from online marketing, we see this as a function of three things: ## Increase Traffic To Your Website High Quality content relevant to the journey your buyer is taking - optimised for Search Engines (SEO), promoted through Social Media & Online Advertising and shared with your existing contents via Email ![](https://www.enlighten-ic.com/hubfs/Enlighten%20Website/traffic.gif) ## Increase Leads From The Visitors On Your Website (Conversion Rate) With a healthy number of visitors to your website, we will build the reasons for them to get in touch with you. Whether this is an ebook, white paper, survey, interactive tool, chat or bot we will optimise your website with the right material and the right calls to action to get them to take action and become a lead. ![](https://www.enlighten-ic.com/hubfs/Enlighten%20Website/inbound-marketing.gif) ## Increase Clients Won From Leads (Close Rate) With enough visitors and leads coming through your website are you closing enough of these leads into clients? We can help you put rigorous processes in place to to qualify leads as Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and also give your team the training to increase the number of deals they convert. ![](https://www.enlighten-ic.com/hubfs/Enlighten%20Website/branding-icons-1.png) ## We Love HubSpot! Pulling everything together is no mean feat. It is difficult enough to devise the right strategy, get to know your audience and write quality content they want to consume. After this you need to set up the SEO, Social Media, Online Advertising, Email Communications, Calls To Action, CRM, Notifications, etc, etc, etc. We have tried various systems and even build quite a few of our own by connecting various third party applications. Having done this we can confidentally say that no system matches HubSpot in terms of functionality and joining up the dots. Granted it still isn’t easy but HubSpot allows us to do our job and gives us the best possible chance of success for our clients. ### Free Consultation Schedule a free consultation to discuss how inbound marketing can grow your business [Schedule Now](https://www.enlighten-ic.com/lp-schedule-a-call) ## Check Out Some Of Our Recent Content ### [eZo HubSpot eCommerce Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce) ## [Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce) ## [The New HubSpot CMS Hub vs WordPress - What You Need To Know! Introduction If you have just signed off on a new website redesign for your business, congratulations. You are in for a whirlwind of activity and a good bit of hard work too! Read More](https://www.enlighten-ic.com/blog/hubspot-cms-hub-vs-wordpress-what-need-know) ## [Emergency Notification Module NOW LIVE! It is a well used phrase to say that we live in unprecedented times. Even though this is true, however, who could have imagined that as the New Year rolled in with all the expectation and excitement a New Year and indeed a new decade can bring, that it would only be a matter of weeks before our lives would be changed in such an unimaginable way. Read More](https://www.enlighten-ic.com/blog/emergency-notification-module-now-live) ## [How To Write The Perfect Company Profile \[w/ Free Template\] Writing a company profile can be a challenging task no matter how you look at it. On one hand you could just bang one out in 15 or 20 minutes, whereas on the other, you could take several hours crafting a company profile which resonates with your target audience and helps to build trust and confidence for a potential future purchase. Read More](https://www.enlighten-ic.com/blog/how-write-perfect-company-profile-free-template) [See All](https://www.enlighten-ic.com/blog) ## Insight ### Sign up to our newsletter ‘Insight’ for the latest Marketing Insights Straight To Your Inbox ## Enlighten IC We’re a growth agency dedicated to legal marketing and technology marketing. With a strategic approach, an optimised website and innovative inbound marketing & inbound sales techniques we help our clients grow. ### What We Do Strategy Brand Inbound Marketing Website Design Inbound Sales Graphic Design Corporate Video Interactive Calculators ### Legal Marketing [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) [Win New Clients From Your Law Firm Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business) [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) [Legal Marketing Resources](https://www.enlighten-ic.com/legal-marketing-resources) ### Tech Marketing [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) ### © 2026 Enlighten IC | [Terms & Conditions](https://www.enlighten-ic.com/terms-and-conditions) | [Privacy Policy](https://www.enlighten-ic.com/privacy-policy/) Phone Us 028 9042 4804 [Facebook](https://www.facebook.com/EnlightenIC/) [Twitter](https://www.twitter.com/enlighten_news) [LinkedIn](https://www.linkedin.com/company/enlightenic)