Enlighten IC

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Our Approach

If you are considering working with an agency such as Enlighten IC, you are bound to have a number of burning questions.

If so, feel free to get in touch for a free marketing assessment or even just an initial check to decide if the ‘fit’ is there.


Our approach is to get to know you and your firm as quickly as possible and also try to understand more about your audience, their interests and motives as well.


We’re an agency who want results. Whether it is developing high quality work on time and within budget or delivering enough leads to help your business to grow, we’re committed and care about getting the right results for your firm.

Team Players

We’re not into ‘them’ and ‘us’. As we’ve already said, we’re here for results and realise the best way to achieve this is to come around to your side of the table

How Will We Help You To Grow?

When you are trying to increase revenue contribution from online marketing, we see this as a function of three things:

Increase Traffic To Your Website

High Quality content relevant to the journey your buyer is taking - optimised for Search Engines (SEO), promoted through Social Media & Online Advertising and shared with your existing contents via Email

Increase Leads From The Visitors On Your Website (Conversion Rate)

With a healthy number of visitors to your website, we will build the reasons for them to get in touch with you. Whether this is an ebook, white paper, survey, interactive tool, chat or bot we will optimise your website with the right material and the right calls to action to get them to take action and become a lead.

Increase Clients Won From Leads (Close Rate)

With enough visitors and leads coming through your website are you closing enough of these leads into clients? We can help you put rigorous processes in place to to qualify leads as Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and also give your team the training to increase the number of deals they convert.

We Love HubSpot!

Pulling everything together is no mean feat. It is difficult enough to devise the right strategy, get to know your audience and write quality content they want to consume. After this you need to set up the SEO, Social Media, Online Advertising, Email Communications, Calls To Action, CRM, Notifications, etc, etc, etc.

We have tried various systems and even build quite a few of our own by connecting various third party applications. Having done this we can confidentally say that no system matches HubSpot in terms of functionality and joining up the dots.

Granted it still isn’t easy but HubSpot allows us to do our job and gives us the best possible chance of success for our clients.

Free Consultation

Schedule a free consultation to discuss how inbound marketing can grow your business

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