The New HubSpot CMS Hub vs WordPress - What You Need To Know!

By John Hogg

Tags:

HubSpot CMS Hub WordPress

Introduction

If you have just signed off on a new website redesign for your business, congratulations. You are in for a whirlwind of activity and a good bit of hard work too!

During the initial discussions regarding your website design project you may well be asked if you have any preference regarding what your website is built in.

Perhaps you have strong views based on previous experiences or perhaps you don’t really care - as long as the website looks good, you can make it do what you want and it delivers growth for your business?

Whilst some people might not care what their website is built in this is an important decision and one you should give all due consideration to before you begin.

We often have conversations with clients when they ask if Wordpress is a better platform than another Content Management System (CMS), such as the HubSpot CMS. Whilst we may be a certified HubSpot Partner and potentially a bit biased, our approach is that a client’s website solution must meet the needs of the client not our own development preferences.

In this regard, we will always discuss a client’s overall strategy and what it is they are trying to achieve before we recommend the best platform for their website needs. We also make sure we bear in mind that no matter the solution it must answer three important questions:

  • Efficiency
    How easy will it be to develop the new website solution and continue to add new functionality along the way?
  • Ease of Use
    How easy will it be for a customer’s team to use the website CMS and add new content on a regular basis?
  • Peace of Mind
    Will the customer’s new website leave them with ongoing concerns about possible security vulnerabilities?

Given the launch of the all new HubSpot CMS Hub (Professional & Enterprise) we thought it would be a worthwhile exercise to look at WordPress alongside HubSpot and compare some the ‘out-of-the-box’ features available with the HubSpot CMS Hub versus Wordpress, the world’s Number 1 Content Management System.

Contents

  1. WordPress - The Universal Content Management System
  2. What is the HubSpot CMS Hub?
  3. Out of the Box CMS Hub Functionality
  4. Using WordPress Plugins To Mirror CMS Hub
  5. What Is A WordPress Plugin?
  6. The Most Popular WordPress PlugIns
  7. The Disadvantages of WordPress Plugins
  8. A Quick Look At WordPress Costs vs HubSpot CMS Hub
  9. HubSpot CMS Hub is a SAAS(y) Solution
  10. HubSpot CMS Hub or WordPress? - The Decision Is Yours!

 

1.  WordPress - The Universal Content Management System

Owing to the popularity of Wordpress a lot of companies have decided to use it without really thinking why.

WordPress has evolved from a humble blogging platform to an extensive Content Management System which can be used to build a pretty robust website with an easy to use interface for adding new content for your visitors to consume.

With 75 million WordPress websites across the world in 2020, it is estimated that 35% of all websites are built in Wordpress, and if you look at CMS websites only, this figure rises to over 60% for the number of CMS websites built using WordPress (source: W3tech).

So, it is a completely understandable choice for someone to select WordPress for their website development as it must be doing something right!

At Enlighten IC, we have built a lot of WordPress websites in our day, and truth be told, if a client has a limited budget or they aren’t too focused on generating leads and driving sales, we will often recommend it as an option for them to consider.

One of the main benefits of WordPress is its flexibility. The WordPress platform makes it very easy to install Themes to give a website a particular look and feel along with the ability to add Plugins to provide the additional functionality which a company may require. In WordPress most functionality can be achieved through the addition of Plugins without having to resort to costly custom development. These benefits alone can make WordPress a much more accessible option for companies who want a website which they can continue to update themselves after the initial build, although this does come at a price.

The downside of this flexibility, however, is that quite often WordPress websites are built by pseudo-developers who know their way around a particular theme and can patch together a plethora of Plugins to deliver a website for their customer without really having much coding experience. This can lead to websites with bloated code making the website much slower to load (an important ranking factor for search engines), and owing to the large number of Plugins involved, lead to a lot of time in the future maintaining them due to the ongoing need to upgrade them every time there is a WordPress update and the Plugin developer in turn needs to update their Plugin for it to continue to work safely.

It is a big risk if a Plugin developer is not on top of their game and they do not continue to support their Plugin. At best the functionality may disappear from your website or at worst your website will break. Worse still your website may be more vulnerable to being hacked.

It is estimated that there are roughly 30,000 websites hacked around the World every day (source: Forbes), or to put this another way, every 39 seconds there is an attack on a website somewhere (source: Security Magazine). With WordPress powering a large proportion of websites (around 35% of all websites as mentioned above), it is a popular target for hackers. One unverified report we read mentioned that there are 90,000 attacks every minute on WordPress websites.

As of today’s date there are 56,161 Plugins on the WordPress Plugin directory which is great news if you want to quickly add functionality to your website for little cost, however, it is also great news if you are a hacker and want to exploit poorly built and unmaintained Plugins which people all over the world have installed on their websites. It is estimated that 98% of Wordpress vulnerabilities are down to poorly built and unsupported Plugins and with new research stating that the average WordPress website uses 22 Plugins to deliver the functionality required, this can lead to a multitude of security issues.

Despite these concerns, however, WordPress continues to be the World’s most popular CMS with the latest version of WordPress installed over 23 million times (and rising). If you don’t believe me and you would like to view the official figures, please click here to view the live download counter.

It is also important to note that if your WordPress website is built by a competent developer and you take adequate precautions on an ongoing basis, WordPress is still a justifiable option for a lot of businesses around the world.

2.  HubSpot CMS Hub - What is It?

Now that we have had a quick look at WordPress it is time to look at the new HubSpot CMS Hub. Originally known as the HubSpot COS (Content Optimization System), HubSpot first launched its website management tool in 2013 and in the intervening period it has seen many developments and iterations as it has evolved into its current version, the 'HubSpot CMS Hub’, which was launched in March 2020. The CMS Hub comes in two flavours, CMS Hub Professional and CMS Hub Enterprise with the Enterprise version providing additional functionality to an already feature-rich list of built-in functionality.

The CMS Hub has many benefits over its previous incarnations never mind the obvious comparisons with other CMS systems such as WordPress. First up the CMS Hub has been built with two distinct audiences in mind i) the marketer and ii) the developer.

Best CMS for Marketers

Marketers now have a simple and easy way to use the HubSpot CMS Hub to create and manage website pages and even personalise them for different visitors. They don’t have to worry about hosting, security, updating Plugins, vulnerabilities, optimising for mobile or even how to find ways to add vital conversion functionality such as calls to action, forms and landing pages. The HubSpot CMS Hub has an unrivalled list of features ready to go out-of-the-box so that marketers can spend less time worrying about technical requirements and more time understanding the needs of their customers and generating leads. Should a marketer require any additional functionality their first step will be in the ‘verified’ HubSpot Marketplace to access a wealth of Modules and Apps to add whatever they need without having to engage with a developer of their own. Following this, if they can’t find what they need in the Marketplace, there are over 2,000 certified HubSpot Partner agencies around the world all willing and able to help them achieve their goals.

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Best CMS for Developers

The good news is that with the flexible drag and drop features which come with the CMS Hub as standard, marketers can now progress a lot of their own requirements themselves and not have to rely on expensive developer time to make what should be relatively simple tasks. In turn this means that the company’s developers can spend their time working on solutions which add real value to their business and, in their eyes, no more wasting time helping the marketing team to ‘make a blog look nice’. Developer time can now be focused where it is needed most and with the added benefit of HubSpot CMS Hub being a SAAS platform this means that they won’t have a headache worrying about hosting issues or security vulnerabilities, as HubSpot will handle this and deliver 99.999% uptime along with 24/7 customer support.

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Best CMS for Business

With happy marketers adding new content on a regular basis and running campaigns on their own without having to waste precious IT resources, your business will find it much quicker and easier to get to market and begin raising awareness, engaging with your audience and starting to win and delight new customers.

3.  Out of the Box HubSpot Functionality

It is fair to say, that out-of-the-box the sheer breath of functionality and features available within the HubSpot CMS Hub are impressive and will help your Marketing, Developer (in-house or agency) and IT teams to focus on their own particular strengths and not get pulled into areas they have no interest in.  

One of the main downsides of CMS platforms is the lack of native functionally out-of-the-box meaning that a lot of custom development is required to deliver the functionality a website needs, or alternatively, there is an over-reliance on third-party Plugins to deliver this functionality with the added downside of slower speeds and serious security concerns.  

HubSpot CMS Hub Functionality

  • Website creation/management 
  • Blog creation tools/management
  • Landing Page creation tools/management
  • Drag and Drop page editors
  • Templates & Themes available from inside the HubSpot Marketplace
  • Additional functionality through Modules or Apps in the HubSpot Marketplace
  • Password protected pages
  • Smart Content/Assets
  • Personalization tokens
  • Dynamic Content through HubDB tables
  • SEO Recommendations & Optimizations for content
  • Content Planning/ Strategy tool
  • Website traffic reports
  • Google AMP Blog posts
  • Content Distribution Network for fast page load times
  • CTAs
  • Forms
  • Landing Pages
  • Emails
  • Design Manager
  • Local website Development
  • Developer docs and community
  • Out of the box integration with CDP
  • Content Staging
  • File management
  • Advanced Menus (Navigation)
  • Blog Import
  • Site Export
  • Domain manager
  • Hosting included with 99.999% uptime
  • Standard SSL included
  • URL Mappings (301 redirects)
  • 24/7 Security & threat monitoring
  • Phone Support
  • Traffic source analytics
  • Page performance insights
  • Google Search Console integration
  • Customer insights through CRM
  • A fully integrated CRM 
  • LiveChat & Chatbot tools 
  • Sales tools
  • Service tools
  • Video tools
  • Ad Management
  • A/B Testing
  • Campaign management
  • Multi Language Content management

HubSpot CMS Hub Enterprise delivers all of the functionality above along with particular benefits such as:

  • CMS Membership platform
  • Multiple Domains within the one portal
  • Content Partitioning
  • Reverse Proxy Support
  • Custom CDN Configuration
  • Site Performance Reporting (& API)
  • Audit Logging
  • Dynamic Page Testing
  • Lambda Function Support for serverless functions 
  • Code Alerts

4.  WordPress Plugins required to achieve the same level of functionality

In the previous section we highlighted the standard level of functionality which comes with HubSpot CMS Hub Professional. Yes, we know we may appear biased, and we are a certified HubSpot Partner at the end of the day, however, we also build websites in WordPress. We therefore thought it would be a useful exercise to look at WordPress and see what would be required to provide some of the main functionality which HubSpot CMS Hub Professional & Enterprise provides out-of-the-box.

To those well used to the WordPress environment this may not seem like a difficult task to build, however for most, the sheer time and commitment required to get a WordPress installation to the same starting line is vast and added to this would create an ongoing commitment to maintaining and supporting this plethora of Plugins when HubSpot’s SAAS model means it is all looked after for you with 99.999% uptime and enterprise level security and support.

5.   What Is A WordPress Plugin?

Before we delve in too far it is important to understand a bit more about what a WordPress Plugin actually is.

In the early days of web development building websites was the preserve of web developers who could write code and understand the many different technologies involved. The website was usually built in the HTML programming language and most clients didn’t have the skills or the in-house capability to access and change information on the website. All changes had to be supplied to the developer who knew how to code the page with the new information.  

Over time, Content Management Systems (CMS) such as WordPress, came along which allowed developers to build websites with specific areas where clients could log in and add new information to the website. As things progressed, more and more functionality was required and people, usually marketing people, wanted their website to do more. Website Themes were introduced which allowed people with limited technical ability to install themes and to all intents and purposes ‘build’ their own website.

Unfortunately, this wasn’t enough and to provide the level of functionality that most people needed Plugins were developed which could be easily installed to deliver a specific function. This served two purposes as people with limited skills could add advanced functionality to their website with ease, and secondly, website developers themselves could add Plugins to deliver specific functionality without having to spend weeks and months themselves building this functionality from scratch.

A Wordpress Plugin can therefore be summarised as a piece of PHP code which has been developed to provide a specific piece of additional functionality for a WordPress website without having to develop this functionality from scratch.

6.  The Most Popular WordPress PlugIns

At Enlighten IC, we have built a lot of WordPress websites in our day and truth be told it is our preferred Content Management System (CMS) if a client has a limited budget or explicitly requests that we use WordPress. One of the main benefits of WordPress is its flexibility and the ability to install extra Plugins to provide added functionality. The list below highlights a few examples of each of these ‘essential’ Plugins:

Hopefully this gives you a good idea of the types of Plugins which a lot of WordPress websites will use, however, please bear in mind that there are many, many more such as:

  • • Child Theme Configurators
  • • Cookie Banners
  • • Google Analytics
  • • Site Map Generators (XML and HTML)
  • • Email Address Obfuscation 

You can rest assured that no matter your requirements you can usually find a Plugin with some, if not all, of the functionality your website requires. With over 56,000 Plugins in the WordPress Plugin directory there is a fair chance that someone somewhere else will have faced the same problem and developed a Plugin for it.  

If you need to find a Plugin for your Wordpress website, check out the WordPress Plugin Directory and search for the particular functionality you require:  

7.  The Disadvantages of WordPress Plugins

Whilst WordPress Plugins provide users with additional functionality without the need to build something from scratch, there are a number of downsides which WordPress users should be aware of. Whilst there are many times when the use of Plugins is justified, a recent report has stated that the average WordPress website has around 22 Plugins installed with some websites using between 30 and 50 plugins to deliver the functionality they need. At this scale it is understandable that this can cause quite a few downsides:

  1. Performance
    With website speed listed as an important ranking factor by Google themselves, having too many Plugins or indeed badly designed Plugins with too many requests, can have a major impact on a website’s speed and therefore a knock on effect on your search engine rankings.
  2. Time
    Whilst most Plugins are designed to save users from building new functionality from scratch they can take time to search for, test, install and set up. In comparison to building the functionality from scratch this may seem negligible, however, when Plugins go wrong they have the tendency to cause havoc and require a lot of time to investigate and fix. To keep Plugins working properly and your website secure they also require ongoing maintenance to upgrade them every time a new version is released.
  3. Cost
    Most Plugins are free and provide some great features for users, however, it is not uncommon for the developer to keep the ‘really’ useful features for their ‘Pro’ version which will require additional payment - sometimes on a monthly basis. When people look at WordPress as a ‘free’ CMS they often forget to factor in additional costs such as these, never mind the time involved in searching, installing, maintaining, fixing and upgrading their Plugins.
  4. Security
    As mentioned above, unfortunately one of the most common ways for WordPress websites to be compromised is through outdated and unsupported Plugins. When a user downloads a Plugin they are effectively entrusting the security of their website to someone else. First, they need to be sure of the credentials of the developer and that they are a trusted resource, and secondly, they need to ensure that Plugin is supported and regularly updated. For example, has the Plugin been upgraded to work with the latest version of WordPress and does the developer show an active interest in their Plugin and they are continually improving it? Whether you have Plugins on your website already or you are looking at a new Plugin you will need to check (and continue to check) that it is being adequately maintained.
  5. Conflicts
    Slightly related to the previous point is the fact that if a developer has lost interest in a Plugin and a new version of WordPress, or perhaps the individual Theme you are using has been upgraded, this can lead to the WordPress ‘White Screen of Death’ and can cause many hours of agony trying to work out what has caused the problem and working out how to fix it. At the end of the day there aren’t many of us who will accept a crashed site for too long! Even simple upgrades for individual Plugins can cause conflicts with other Plugins on your website resulting in a similar white screen of death.
  6. Maintenance
    Something we have touched upon above and we feel is often overlooked as a downside for WordPress, is the need to constantly maintain the WordPress platform itself, the Theme you have chosen for your website and the Plugins installed to provide the functionality you require. A week would rarely go by without the need to update something on the average WordPress website and over the course of a year this can all add up to a substantial amount of time - even if you don’t encounter a conflict which if it does occur can take hours and sometimes days to resolve. This unfortunately is a double-edged sword because on one hand if you don’t have many updates to do you could have a vulnerable outdated Plugin on your website and open to being hacked, whereas on the other, if you want to avoid these risks you have to accept a multitude of updates on an almost daily basis. 
  7. Fear
    The issues cited in this list can lead to an ever-present fear that when something is upgraded, at best it will stop working on your website and at worst it could cause a conflict and break your website which you and/or your developer will have to spend time fixing. On the other hand, if you leave your website and don’t upgrade things when they need to be updated your website could be vulnerable to the latest threat and your website could be compromised. Maintenance of WordPress websites is a big deal and one which we think a lot of owners don’t realise the amount of time it takes them. In our opinion the cost of this could be around $150 per month in time alone to continually upgrade and maintain a Wordpress website, and please remember, this is only to keep your website running and doesn’t count the many hours required if something actually breaks and does need fixed!

Boost your website performance with HubSpot Website Grader

8.  A Quick Look At The Cost Of WordPress vs HubSpot CMS Hub

As we have previously mentioned, HubSpot CMS Hub Professional and Enterprise offer a huge level of functionality as standard, straight out of the box. Whilst to us this is a huge advantage in terms of website performance, ease of use and getting to the finishing line sooner, for others this advantage can be turned into a negative by saying that the HubSpot CMS Hub is too expensive and that they can get all of the same functionality within other CMS platforms, such as WordPress.  

Yes, this is true, however, the old phrase, “Beware Greeks bearing gifts”, comes to mind (for the avoidance of doubt this is a historical reference reaching back to Virgil's Aeneid and the story of Troy. We have honestly nothing against modern day Greeks!). Essentially, what we are trying to say is that quite often free is not the best way forward and in our experience it quite often costs the most.

To explore this a bit further, this section will look at some of the main features which come out-of-the-box with HubSpot CMS Hub versus some of the most popular WordPress Plugins used to achieve a similar level of functionality.  

1. Content Creation

HubSpot

WordPress

Drag & Drop Builder

Elementor Page Builder

$49pa

Page Builder by Site Origin

$29pa

2. SEO

HubSpot

WordPress

On Page Optimisation Recommendations 

Yoast

$89pa

All In One SEO

$57pa

AMP Blog Pages

AMP for WP

$199pa

3. Lead Generation

HubSpot

WordPress

Calls to Action & PopUps

Optin Monster

$14pm

InboundNow

$59.99pa

Sumo

$39pm

Forms

Contact Form 7

$0

Gravity Forms

$59pa

Landing Pages

Thrive Themes

$19pm

Lead Pages

$25pm

Email

MailChimp

$0

A/B Testing

Visual Website Optimizr

$49pm

Optimizely

$49pm

4. IT

HubSpot

WordPress

Hosting

WP Engine

$24pm

 

Siteground

$8.95pm

CDN

W3 Total Cache

$8.25pm

Cloudflare

$20pm

SSL

LetsEncrypt

$0

URL Mapping

301 Redirects

$0

Security

Sucuri

$199pa

5. Miscellaneous

HubSpot

WordPress

Live Chat

Zen Desk Chat

$14pm

Olark

$19pm

Taking a pragmatic view of the third party Plugins required to match the basic out-of-the-box functionality of HubSpot CMS Hub, we would estimate that this is equal to $1,701.40pa.

6. Set Up

Assuming 1 hour to research, install and set up each Plugin for an average of 22 Plugins per website. This equates to 22 hours at an average cost of $65ph giving a total estimated Plugin set up cost of $1,430pa.

7. Maintenance

If we conservatively assume that we also need to set aside one hour per month to maintain and upgrade all of the Plugins installed on a website, this will equate to 12 hours at an average cost of $65ph giving a total maintenance cost of $780pa.

We have had to make several assumptions to build this comparison. There will be some people who say that they don’t need all of the features which HubSpot supplies. We get this and it is for this very reason we have only focused on the core functions which we believe every website should have. Most Plugins also offer a free version of their Plugin. In cases where we believe this to be sufficient we have actually chosen the zero cost option above. We have also chosen the Plugin which, in our minds, we believe to have the best all round functionality although we completely accept that this is a subjective point, however, if you take a closer look you will see that we haven’t always chosen the most expensive option. 

Lastly, it could be argued that some of the Plugins listed above offer a package of services which could therefore eliminate the need for some of the other Plugins in the list. Whilst this is true, to try and build this into this type of comparison would be impossible - unless we took one specific scenario to test. To try and give an overall feel for the types of Plugins required for the average website and build up a general cost, we feel this comparison is a fair compromise and a useful overview of the likely costs involved to build a website using WordPress. Please bear in mind that we have also listed only 14 Plugins when on average most WordPress websites are estimated to have more than 22 Plugins. 

The estimated total cost of installing and maintaining the WordPress Plugins required to deliver a similar functionality to the CMS Hub Professional can therefore be broken down as follows:

Typical Cost of WordPress

Content Creation

$49

SEO

$288

Lead Generation

$984

IT

$486

Miscellaneous

$168

Set Up

$1,430

Maintenance

$780

Total Cost

$4,185 per annum $348.75 per month

Versus

Cost Of HubSpot CMS

HubSpot CMS Professional

$3,600 per annum $300 per month

HubSpot CMS Enterprise

$10,800 per annum $900 per month

This puts a whole new dynamic on the argument that WordPress is a ‘free’ CMS platform and that the exact same level of functionality as HubSpot CMS can be built without any cost. Yes, if you have enough time, patience and budget, WordPress can be built to deliver exactly the same level of functionality as HubSpot CMS Hub, however, it is important that the total cost is examined.  

To be completely honest though, we aren’t trying to build an argument which says HubSpot CMS Hub is cheaper than WordPress, rather we would just like people to stop and think for a moment about what they are getting with HubSpot out-of-the-box, leaving more time and energy for them to get on with what they need to in order to attract and engage more customers.

It is also important to note that the HubSpot CMS Hub is part of its own ‘family’ of products which in addition to the CMS offer a full CRM, Marketing, Sales and Service Hubs. When you look at HubSpot in this regard it is much more than the sum of its parts and really can become the cornerstone of your future business growth.

9.   HubSpot CMS Hub is a SAAS(y) Solution

A lot of the benefits of the HubSpot CMS Hub being a SAAS solution have already been discussed, however, it is still important to note that as HubSpot has packaged the CMS Hub as a SAAS solution this means you don’t need to worry about extremely important yet exceeding mundane issues such as:

  • • Hosting
  • • Speed
  • • Security
  • • Firewalls
  • • Monitoring
  • • Upgrades
  • • Maintenance
  • • Backups

And with HubSpot CMS Hub you can rely on:

  • • 99.999% uptime
  • • A lightning fast CDN
  • • A dedicated security team
  • • Telephone support 
  • • SSL included
  • • Automatic image compression and optimisation
  • • Minified Javascript & Combined CSS

Rather than worrying about the time and cost of looking after the hosting and maintenance of your website and all that comes with this important work, you can leave it all to HubSpot and know that you have a full team of IT professionals looking after your website and should the unthinkable actually happen they will probably have it fixed before you even know something has happened.

Now that is a SAAS(y) service!

10.  HubSpot CMS Hub or WordPress? - The Decision Is Yours!

So… what have we covered so far?  

In a nutshell, choosing the right platform to build your website on is an important decision which can affect the overall success of your online strategy. Whether you employ an inbound marketing strategy at your company or not, choosing the right CMS for your business will make a big difference to how you conduct your business online.

Yes, WordPress is a free CMS, however, as we have seen WordPress often requires a large number of Plugins to deliver a suitable level of functionality. In turn, these Plugins can have a knock on affect on the overall performance of a website and lead to serious security vulnerabilities if you do not commit to regularly updating all of the various Plugins, Themes and WordPress upgrades which pop up on an almost daily basis.

If you would like to assess the performance of your current website, you may be interested in downloading a copy of our ‘Guide to Optimising The Performance Of Your Website’ to understand how to use the Website Grader tool along with a wealth of recommendations on what to do to improve your website’s performance.

Boost your website performance with HubSpot Website Grader

Despite these concerns, WordPress continues to be the world’s most popular CMS with it powering over 35% of all websites across the World. We often use WordPress to deliver a new website for many clients and it continues to help these clients achieve their online objectives.

Similarly, as a HubSpot Partner we also build websites using the HubSpot CMS Hub and with its feature-rich list of standard functionality, speed, performance, ease of use and the benefits of it being a SAAS solution, we believe it is a world class option for today’s modern businesses looking to create an online presence geared up for success.

There is so much to the HubSpot CMS Hub it is difficult to summarise all of the benefits in one go.  In an attempt to give a final overview, we have listed ‘some’ of our favourite benefits below:

  • • Sheer breadth of features available
  • • Ease of use and functionality 
  • • Industry leading hosting included
  • • Website speed & performance
  • • Security
  • • A great environment for developers to work in efficiently
  • • One platform for everything 
  • • Geared for growth with lead generation features included (CTAs, forms, landing pages, email, etc)
  • • SEO content planning tools built in
  • • Marketing, sales and service hubs incorporated
  • • A built in CRM
  • • Verified Marketplace with Modules & Apps
  • • Over 2,000 certified partners

Whilst the cost of the HubSpot CMS Hub at $300 per month is often cited as a reason not to consider it, this blog has also looked at how a typical WordPress installation can cost over $4,000 to get started with in real terms with ongoing monthly costs of around $350 per month.

These costs put WordPress on a par with the HubSpot CMS Hub and we therefore hope that this analysis will help to level the playing field in this regard so that more informed decisions can be made regarding the development of your future website. We would never force a client to choose one particular CMS over the other, however, we will always try to understand their overall strategy first before asking our three core questions:

  1. How easy will it be to develop the new website solution and continue to add new functionality along the way?
  2. How easy will it be for a customer’s team to use the website CMS and add new content on a regular basis?
  3. Will the customer’s new website leave them with ongoing concerns about possible security vulnerabilities?

Armed with this information, clients can choose the best website solution for their needs and together we can build a successful online strategy for their success with their brand new website at the heart of it.

If you would like to find out more, and perhaps see a demo of the new HubSpot CMS Hub, please click on the link below to schedule a date and time to suit your diary.

HubSpot CMS Hub Demo

John Hogg Enlighten IC

John Hogg

John is managing director of Enlighten IC and has been involved in legal marketing and technology marketing for over 25 years. He is passionate about how an inbound approach to marketing can help firms to drive leads and grow their business.

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