John is managing director of Enlighten IC and has been involved in professional services and technology marketing for over 20 years. He is passionate about all things marketing, especially how an inbound approach to marketing can really help a business to drive leads and grow their business.
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Who Am I?
Managing director of Enlighten IC
What Experience Have I Got?
22 years’ marketing, business development and inbound marketing
legal sector, accountancy, financial services and technology
What I believe in
- The power of a great vision
- Clear goals and objectives from the outset
- A strategic approach is needed for marketing to be truly effective
- Passionate about doing the right thing
- Mutual respect
- Not ducking the hard yards
- Rigorous analysis leads to better results
- The courage of my convictions!
What You Might Not Know About Me
Many years ago I was a black belt in Shotokan Karate and received colours as the captain of my University’s Karate club.
I have also lived and worked in London, Hong Kong, Dublin and Belfast.