---
title: Enlighten IC Growth Marketing Blog | John Hogg
description: John is managing director of Enlighten IC and has been involved in legal marketing and technology marketing for over 25 years. He is passionate about how an inbound approach to marketing can help firms to drive leads and grow their business.
---

### [Enlighten IC](https://www.enlighten-ic.com/)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

[Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call)

Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com)

### [Enlighten IC](https://www.enlighten-ic.com/)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

[Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

# Welcome To Our Marketing Blog For Growing Legal & Tech Firms

## [Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More →](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce)

## [Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More →](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce)

## [The New HubSpot CMS Hub vs WordPress - What You Need To Know! Introduction If you have just signed off on a new website redesign for your business, congratulations. You are in for a whirlwind of activity and a good bit of hard work too! Read More →](https://www.enlighten-ic.com/blog/hubspot-cms-hub-vs-wordpress-what-need-know)

## [Emergency Notification Module NOW LIVE! It is a well used phrase to say that we live in unprecedented times. Even though this is true, however, who could have imagined that as the New Year rolled in with all the expectation and excitement a New Year and indeed a new decade can bring, that it would only be a matter of weeks before our lives would be changed in such an unimaginable way. Read More →](https://www.enlighten-ic.com/blog/emergency-notification-module-now-live)

## [How To Write The Perfect Company Profile \[w/ Free Template\] Writing a company profile can be a challenging task no matter how you look at it. On one hand you could just bang one out in 15 or 20 minutes, whereas on the other, you could take several hours crafting a company profile which resonates with your target audience and helps to build trust and confidence for a potential future purchase. Read More →](https://www.enlighten-ic.com/blog/how-write-perfect-company-profile-free-template)

## [6 Steps To Planning A Successful Marketing Strategy For 2020 Introduction Getting back to work in the New Year is often a drag. Christmas is but a distant memory and it might be several months until your next chance of a break. Added to this is the desire in most firms to look ahead and try to develop plans for their marketing teams to work on over the course of the year. Can it get any worse? Read More →](https://www.enlighten-ic.com/blog/6-steps-planning-marketing-strategy-2020)

## [New Year Offer -  Content Written For You The New Year is a great time to clear the decks and to begin thinking about what it is you want to achieve. Whether you have drafted a number of New Year Resolutions for your personal life or you are writing a Marketing plan for your business, it is important to commit to some form of a plan in order to achieve anything worthwhile. Read More →](https://www.enlighten-ic.com/blog/content-marketing-new-year-offer)

## [Merry Christmas From Enlighten IC As we sign off on 2019 we would like to take this opportunity to thank all our clients and contacts for their ongoing business, support and friendship. Read More →](https://www.enlighten-ic.com/blog/merry-christmas-enlighten-ic-2019)

## [The Ultimate Guide To Winning New Business With Your Website NOW LIVE We are delighted to announce that our very latest guide to monetising your website has just been launched. Read More →](https://www.enlighten-ic.com/blog/ultimate-guide-win-business-website-live)

## [Will Your Marketing Escape The Zombie Apocalypse??? When we talk to business owners we are often confronted with an initial resistance towards anything Marketing. They tell us they keep plugging away doing the same things but nothing they do ever works. On the flip side of this they often get word-of-mouth referrals and this seems to work for them just fine. Read More →](https://www.enlighten-ic.com/blog/will-marketing-escape-zombie-apocalypse)

## [What Do You Want From Your Marketing Team? If you know me, you will probably already know the story about how I was a very reluctant marketer in the beginning. At University I said I would never work in Marketing as I said it was a load of old bull and when I got a coveted transfer to the marketing department of a local Bank I was working in, I rang the personnel department and said that I didn't want to go. Read More →](https://www.enlighten-ic.com/blog/what-want-marketing-team)

[Next](https://www.enlighten-ic.com/blog/author/john-hogg/page/2)

### Enlighten IC

Our sole purpose is simple: We design and implement marketing strategies to cut through the noise and help our legal and technology clients to grow.

[Get In Touch](https://www.enlighten-ic.com/contact-us)

## What We Do

### Strategy

- Strategic Planning
- Consultancy

### Content Marketing

- Blog Writing
- White Papers & eBooks
- Case Studies
- Video & Photography

### CRM

- Implementation
- Customisation

### Website

- Design & Development
- Website Optimisation

### Traffic Generation

- SEO
- Social Media
- Paid Advertising
- Email Marketing

### HubSpot

- Design & Development
- HubSpot Implementation
- Done For You Service

## Resources

### Tech Marketing

- [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
- [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)

### Legal Marketing

- [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
- [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
- [How To Win Clients From Your Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business)
- [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Strategic Roadmap For Growth](https://www.enlighten-ic.com/lp-strategic-roadmap-for-growth)

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