--- title: It's Not All About The Home Page description: Most website design projects get lost trying to design a beautiful Home Page and end up overlooking the generating leads from the rest of the website image: https://www.enlighten-ic.com/hubfs/Blog%20Images/not-about-the-homepage.jpg --- ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com) ### [Enlighten IC](https://www.enlighten-ic.com/) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) [Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call) - [About](https://www.enlighten-ic.com/about-enlighten-ic) - What We Do - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development) - [Website Design & Development](https://www.enlighten-ic.com/services/website-design) - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing) - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation) - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation) - Who We Do It For - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide) - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide) - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website) - [Insights](https://www.enlighten-ic.com/blog) - [News & Articles](https://www.enlighten-ic.com/blog) - Case Studies - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor) - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources) - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace) - [Get In Touch](https://www.enlighten-ic.com/contact-us) - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call) - [Get in touch](https://www.enlighten-ic.com/contact-us) ![not-about-the-homepage](https://www.enlighten-ic.com/hubfs/Blog%20Images/not-about-the-homepage.jpg?noresize) # It's Not All About The Home Page By [John Hogg](https://www.enlighten-ic.com/blog/author/john-hogg) Share This [Facebook](https://twitter.com) [Twitter](https://linkedin.com) [Linkedin](https://facebook.com) ### Tags: [Content Marketing](https://www.enlighten-ic.com/blog/topic/content-marketing) [website design](https://www.enlighten-ic.com/blog/topic/website-design) I was recently reflecting on the key principles of good web design and it struck me that a lot of our conversations with clients end up talking about their Home Page. Don't get me wrong, it's always great to have interaction and engagement with a client about their website, however, do we need to give the Home Page such a prominent role? - **Unfortunately, like most things in life, the answer lies somewhere in between...** **Yes** - your Home Page is a very important aspect of your website as it can sometimes be viewed as the "front door" to your business online. If you are engaged in any offline promotion you are probably promoting your main web address. Customers and people who “know” your firm will also tend to remember your home page or at least search for your name online. So if definitely pays to make sure your home page lives up to expectations. - **However…** what about all those people who don’t know your company? Maybe they haven’t even heard your name, never mind perform a search for your company name. How are you expecting them to find out how great you are and to do business with you? If you are employing a content strategy (and if you aren’t, please [talk to us](https://www.enlighten-ic.com/contact-us) about starting one today!), have you thought through the fact that your target audience ‘should’ be finding your content because it addresses the pains and challenges they are suffering, rather than your content simply promoting your company and/or a range of services? - Trying to ‘attract’ potential new customers and clients to your website because you have content which interests them means that when they arrive on your website they will most probably be arriving there - to continue the ‘front door’ analogy - through the windows, the side door, the back door, perhaps even down the chimney - *not the Home Page!* These visitors, these potentially valuable customers, will be arriving because they think you have something interesting for them to find out or learn. They are there because you have some knowledge they want to consume. With this in mind, take a big step back and now look at your website design and ask yourself the question that if someone arrives on your news section to read a blog about something interesting you have written about - what will help them to make that transition to do business with you? - Are you offering them more advanced / detailed content in the form of a Whitepaper or eBook? - Have you designed a smart journey for them to follow as they travel through the Buyer’s Journey (i.e. Awareness Stage, Consideration Stage & Decision Stage) whilst educating them along the way? - Do you have Calls to Action to entice them to get in touch and/or to download your advanced content or have you simply got a news item on your website and it just ends... and that's it? - Have you designed a Smart website which will change to present only ‘relevant’ and ‘related’ information to specific visitors who come back for a second time? - Do you have a range of different types of content matched to each stage of the Buyer’s Journey? - Have you signed off your content with a short author bio and invited them get in touch if they have any questions and/or offer them something to read, download or buy? With the right content strategy in place you can begin to grow traffic to your website because we all know that: 1. the more traffic to your website the more the chance of generating leads; and 2. the more leads received from your website, the more potential there is to win more clients and customers. As mentioned previously, with more relevant content on your website your visitors should be arriving at this content because it interests and helps them, so now you need to use your: 1. **Social Media** posts to be promote this content - not just your home page 2. **Email** Newsletters to promote specific pieces of content - not just your home page 3. **SEO** to entice more organic traffic to your content - not just your home page 4. **Online ads** to promote much more relevant content - not just your home page As you can see, the sum of the parts is beginning to build and the first signs of a ‘***lead generation engine***’ is beginning to show. With the right content coupled with the right methods of content promotion, your website will start to attract relevant visitors to consume this content - not just your home page. The more you do this, the more traffic you will start to build, the more leads you will start to generate and the more clients and customers you will start to win! SO… in summary, don’t expend all your energy worrying about how good your home page looks. Spare a thought for some interesting content and how you will draft it and promote it in order to generate leads and win new customers. - ***Get this right and your online marketing will be well on its way to generating a return!*** If you would like to find out more about how we use this very same strategy to generate business for Enlighten IC, please get in touch to [Schedule A Quick Call](https://www.enlighten-ic.com/lp-legal-schedule-a-call). Alternatively, you may wish to download a copy of our guide to “[Designing A Website To Win New Clients](https://www.enlighten-ic.com/lp-law-firm-website-essential-guide)” packed full with lots of useful hints and tips on getting your website strategy right. [![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/76615c82-8c25-4055-af76-2309053bd48b.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/76615c82-8c25-4055-af76-2309053bd48b) ![John Hogg Enlighten IC](https://www.enlighten-ic.com/hubfs/Pics+Sigs/john-hogg-enlighten-ic.jpg) ## John Hogg John is managing director of Enlighten IC and has been involved in legal marketing and technology marketing for over 25 years. He is passionate about how an inbound approach to marketing can help firms to drive leads and grow their business. [Get In Touch](https://www.enlighten-ic.com/lp-schedule-a-call) [![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/cd22d206-f031-4a8d-9080-9aa81bed014b.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/cd22d206-f031-4a8d-9080-9aa81bed014b) [![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/4e663313-728a-4f6f-ba68-574ba060b41e.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/4e663313-728a-4f6f-ba68-574ba060b41e) ## For More Content Like This Sign Up To Our Newsletter ## Recent Blog Posts [View All](https://www.enlighten-ic.com/blog) ## [Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More →](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce) ## [The New HubSpot CMS Hub vs WordPress - What You Need To Know! Introduction If you have just signed off on a new website redesign for your business, congratulations. You are in for a whirlwind of activity and a good bit of hard work too! Read More →](https://www.enlighten-ic.com/blog/hubspot-cms-hub-vs-wordpress-what-need-know) ## [Emergency Notification Module NOW LIVE! It is a well used phrase to say that we live in unprecedented times. Even though this is true, however, who could have imagined that as the New Year rolled in with all the expectation and excitement a New Year and indeed a new decade can bring, that it would only be a matter of weeks before our lives would be changed in such an unimaginable way. Read More →](https://www.enlighten-ic.com/blog/emergency-notification-module-now-live) ### Enlighten IC Our sole purpose is simple: We design and implement marketing strategies to cut through the noise and help our legal and technology clients to grow. 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