---
title: The Ultimate Guide To Winning New Business With Your Website NOW LIVE
description: Download our ultimate guide to winning new work and monetising your website to find out what your website needs to do to generate more leads
image: https://www.enlighten-ic.com/hubfs/social-suggested-images/www.enlighten-ic.comhubfsSocial%20Media%20Images%20(New)GuidesUltimate%20Guideultimate-guide-social.jpg
---

### [Enlighten IC](https://www.enlighten-ic.com/)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

[Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call)

Want To Sell Better With HubSpot? [Check Out eZo eCommerce...](https://www.ezoecommerce.com)

### [Enlighten IC](https://www.enlighten-ic.com/)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

[Book A Call](https://www.enlighten-ic.com/lp-schedule-a-call)

- [About](https://www.enlighten-ic.com/about-enlighten-ic)
- What We Do 
    - [Growth Strategy & Planning](https://www.enlighten-ic.com/services/strategy-development)
    - [Website Design & Development](https://www.enlighten-ic.com/services/website-design)
    - [Content Marketing & Creation](https://www.enlighten-ic.com/services/content-marketing)
    - [Demand Generation](https://www.enlighten-ic.com/services/traffic-generation)
    - [Inbound Lead Generation](https://www.enlighten-ic.com/services/inbound-lead-generation)
- Who We Do It For 
    - [Legal Marketing](https://www.enlighten-ic.com/legal-marketing-resources) 
          - [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
          - [Getting Started With Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
          - [How To Design The Best Lawyer Website](https://www.enlighten-ic.com/best-lawyer-website)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
    - [Tech Marketing](https://www.enlighten-ic.com/growth-marketing-for-tech-sector) 
          - [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
          - [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Insights](https://www.enlighten-ic.com/blog) 
    - [News & Articles](https://www.enlighten-ic.com/blog)
    - Case Studies 
          - [Legal Case Study](https://www.enlighten-ic.com/case-studies/poe-kiely-hogan-lanigan-solicitor)
    - [Marketing Resources](https://www.enlighten-ic.com/marketing-resources)
    - [HubSpot Marketplace](https://www.enlighten-ic.com/marketplace)
- [Get In Touch](https://www.enlighten-ic.com/contact-us) 
    - [Book a call](https://www.enlighten-ic.com/lp-schedule-a-call)
    - [Get in touch](https://www.enlighten-ic.com/contact-us)

![ultimate-guide-blog-img-navy](https://www.enlighten-ic.com/hubfs/Blog%20Images/ultimate-guide-blog-img-navy.jpg?noresize)

# The Ultimate Guide To Winning New Business With Your Website NOW LIVE

By [John Hogg](https://www.enlighten-ic.com/blog/author/john-hogg)

Share This

[Facebook](https://twitter.com) [Twitter](https://linkedin.com) [Linkedin](https://facebook.com)

### Tags:

[website design](https://www.enlighten-ic.com/blog/topic/website-design)

We are delighted to announce that our very latest guide to monetising your website has just been launched.

This new guide has been written to help business owners identify what they need to do with their website in order to take it to the next level and starting winning more work.

It is a sad fact of life that some businesses spend a small fortune building the best looking website they can and yet all it does is shout about how wonderful their firm is. What is even sadder is that a good website often costs just as much as a bad one and by taking the right approach a B2B website can easily be re-focused to start generating more enquiries for new business.

The good news is that all is not lost and a complete redesign is not always required. What is required, however, is the right mindset and the right approach to ensure your firm’s website is built with your potential clients in mind. To find out more about how this process could work for your firm, download a free copy of our Ultimate Guide and find out the importance of:

- Understanding the performance of your current website in order to set benchmarks for the future
- Identifying your target audience and writing content which answers the pains and challenges that they suffer
- Ensuring your have the right steps in place to attract your target audience
- Building a conversion path to convert as many visitors as possible into enquiries
- The right nurturing and follow up process to close them as new clients

[![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/82e2b35d-d890-4b94-8130-af4115ca6ca1.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/82e2b35d-d890-4b94-8130-af4115ca6ca1)

Please download the guide and work through each of the core areas your website needs to focus on, however, should you have any questions about the process, please do not hesitate to [get in touch](https://www.enlighten-ic.com/contact-us). We would be more than happy to have a quick, no-obligation call to talk you through the process and identify where any problems might be and how to overcome them. Click the button below to schedule a call...

[![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/e32797d7-e208-486d-95c6-1faae39eb452.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/e32797d7-e208-486d-95c6-1faae39eb452)

 

![John Hogg Enlighten IC](https://www.enlighten-ic.com/hubfs/Pics+Sigs/john-hogg-enlighten-ic.jpg)

## John Hogg

John is managing director of Enlighten IC and has been involved in legal marketing and technology marketing for over 25 years. He is passionate about how an inbound approach to marketing can help firms to drive leads and grow their business.

[Get In Touch](https://www.enlighten-ic.com/lp-schedule-a-call)

[![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/cd22d206-f031-4a8d-9080-9aa81bed014b.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/cd22d206-f031-4a8d-9080-9aa81bed014b)

[![New call-to-action](https://no-cache.hubspot.com/cta/default/1824476/4e663313-728a-4f6f-ba68-574ba060b41e.png)](https://cta-redirect.hubspot.com/cta/redirect/1824476/4e663313-728a-4f6f-ba68-574ba060b41e)

## For More Content Like This Sign Up To Our Newsletter

## Recent Blog Posts

[View All](https://www.enlighten-ic.com/blog)

## [Introducing eZo eCommerce It's fair to say that in today's climate, selling online is a pretty essential requirement. Read More →](https://www.enlighten-ic.com/blog/introducing-ezo-hubspot-ecommerce)

## [The New HubSpot CMS Hub vs WordPress - What You Need To Know! Introduction If you have just signed off on a new website redesign for your business, congratulations. You are in for a whirlwind of activity and a good bit of hard work too! Read More →](https://www.enlighten-ic.com/blog/hubspot-cms-hub-vs-wordpress-what-need-know)

## [Emergency Notification Module NOW LIVE! It is a well used phrase to say that we live in unprecedented times. Even though this is true, however, who could have imagined that as the New Year rolled in with all the expectation and excitement a New Year and indeed a new decade can bring, that it would only be a matter of weeks before our lives would be changed in such an unimaginable way. Read More →](https://www.enlighten-ic.com/blog/emergency-notification-module-now-live)

### Enlighten IC

Our sole purpose is simple: We design and implement marketing strategies to cut through the noise and help our legal and technology clients to grow.

[Get In Touch](https://www.enlighten-ic.com/contact-us)

## What We Do

### Strategy

- Strategic Planning
- Consultancy

### Content Marketing

- Blog Writing
- White Papers & eBooks
- Case Studies
- Video & Photography

### CRM

- Implementation
- Customisation

### Website

- Design & Development
- Website Optimisation

### Traffic Generation

- SEO
- Social Media
- Paid Advertising
- Email Marketing

### HubSpot

- Design & Development
- HubSpot Implementation
- Done For You Service

## Resources

### Tech Marketing

- [Growth Marketing For Tech](https://www.enlighten-ic.com/growth-marketing-for-tech-sector)
- [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)

### Legal Marketing

- [Definitive Guide To Legal Marketing](https://www.enlighten-ic.com/legal-marketing-a-definitive-guide)
- [Your Law Firm Growth Strategy](https://www.enlighten-ic.com/law-firm-growth-strategy-guide)
- [How To Win Clients From Your Website](https://www.enlighten-ic.com/law-firm-website-grow-your-business)
- [The Ultimate Guide To Winning New Business With Your Website](https://www.enlighten-ic.com/lp-ultimate-guide-to-winning-new-business-with-your-website)
- [Strategic Roadmap For Growth](https://www.enlighten-ic.com/lp-strategic-roadmap-for-growth)

[Twitter](https://www.twitter.com/enlighten_news) [Linked In](https://www.linkedin.com/company/enlightenic) [Facebook](https://www.facebook.com/EnlightenIC/)

Copyright 2020. All Rights Reserved.

[Privacy Policy](https://www.enlighten-ic.com/privacy-policy)[Terms & Conditions](https://www.enlighten-ic.com/terms-and-conditions)