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Can Marketing Be Outsourced In A Law Firm?

by John Hogg

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Topics: legal marketinglaw firm marketing

With the current drive for efficiency in law firms, marketing isn’t immune to the pressures of delivering efficiency gains - and nor should it be!

 

For firms “bought in” to marketing and investing heavily to grow, this drive for efficiency has brought about a very interesting question to ponder, “Can Marketing Actually Be Outsourced In Law Firms Yet Deliver Better Results?”

 

As usual the answer is both “Yes” and “No” with the real truth lying somewhere in between.

 

There is no point outsourcing an entire department and then expect external suppliers to simply do everything. Someone needs to ‘herd those cats’ internally as much as they need to manage those external agencies!

 

A hybrid solution with a strong leader at the helm of a streamlined team is optimal, engaging with partners and striking the right tone for the firm’s marketing. They can also make sure plans are developed and external agencies used to deliver lead generation campaigns, and best of all, they can ensure the results are measured within an inch of their lives!

 

New technologies and approaches to marketing will finally have the chance to prove that by optimising a firm’s website for visitors to take action; publishing relevant content appealing to the needs of their audience; and using channels such as social media, SEO, email and online advertising to get the message across, that quality leads can be generated for a law firm.

 

Move over ‘old school marketing’ shouting its message in an ‘inefficient’ manner and a big welcome to an ‘inbound approach’ delivering leads and helping your law firm to grow.

 

But can this new approach to legal marketing actually succeed?

 

The 2016 report on “Trends Impacting The Legal Industry” found that most firm’s in the US are already outsourcing their marketing, with 62% happy to outsource their lead generation to external legal marketing agencies.

 

The beauty is that this new approach can help to drive efficiency through reduced overheads and improved profit margins, never mind an increase in the number of leads generated and new clients for your firm.

 

A Win Win no matter what way you look at it!

 

To find out more, please get in touch, or check out our free guide the ‘Definitive Guide To Legal Marketing’.

 

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John Hogg

John is managing director of Enlighten IC and has been involved in legal marketing and technology marketing for over 24 years. He is passionate about how an inbound approach to marketing can help firms to drive leads and grow their business.

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